From: Echo <chris@js-kit.com>
| Good morning! We'd like to share with you the latest news from Echo... Echo, formally called JS-Kit Comments, is the next generation real-time conversation platform. |  |
| Posted: Feb 09, 2010 by Chris Saad
Today, Google has announced their latest product called 'Google Buzz'. It is very much like FriendFeed in that it allows users to view, comment, like and share the social activities of their friends on the social web. Many (in fact most) of these activities involve some kind of interaction with content produced by 3rd party publishers. All of this is done within Gmail. It's an exciting new product, one that further strengthens the need and usefulness of Echo. Whenever and wherever there is a conversation about content that is not occurring at the source – where the content was originally published – there is an opportunity for Echo to do its job. Echo's first job is to re-assemble the global conversation about a piece of content back to the source. The goal is to ensure that the publisher's site is the first, best place to view the complete conversation about their content. So our answer to 'Will Echo aggregate Google Buzz comments' is the same as always; Echo will always seek out and re-assemble popular sources of conversations back to the publisher's site. So as Buzz matures and it's adoption increases, we are sure that it too will become an important source of conversation and engagement, and we will find ways to bring that conversation into Echo for publishers. 
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Posted: Feb 05, 2010 by Chris Saad
Featured changesSplit stream support in WP Echo has supported filtering of given items for some time now (E.g. include only comments, or include everything but comments) which allowed publishers to deploy Echo in unlimited combinations including the traditional 'Comments' in one stream and 'Everything Else' in another. Until now, however, this feature has required modification of the loading parameters and was mostly only accessible to savvy users. Although there are many possible combinations and layouts with our implementation, It is now possible to perform a traditional 'One above the other' split of the Echo Stream between 'Comments' and 'Other reactions' with a simple check box in the WordPress plugin.To get this feature, you need the latest Wordpress plugin. Improved the Avatar Selector and added Gravatar Support We have significantly improved the look and feel of Avatar Selector which is displayed when you click on your avatar in the Comment Form. It now also supports Gavatars!  Bulk Moderation 
External Profile Binding now supports Avatars and URLs and can be bound to other user identitiesExternal Profile Binding is perhaps one of our most advanced features. It allows publishers to integrate their login into our set of available login options and seamlessly have Echo load in a logged in stage when a user logs into the host website. We have extended this feature to now allow the host site to pass us the Avatar and the Profile URL of the given user. External Profiles can also now be bound to the rest of the standard login options so that users can be logged into Facebook, Google, Yahoo, Twitter and the Host site all at the same time. More information about External Profile Binding can be found on the wiki. Other Changes
Thanks for choosing Echo to connect your site to the real-time web! Please remember
The Transformation from Creation to Curation Posted: Feb 05, 2010 by Chris Saad
Increasingly, large media organizations are learning and adapting to the notion that their job is changing. It is moving from 100% content creation through editorial processes to a mix of original content and what many call 'content curation'. That is, observing, hand selecting and adding value to content from the social, real-time web. The tools to perform such curation (of which Echo is a leading example), especially at real-time, are very new and have a long way to go, but we work with customers every day to get closer to this vision of what we sometimes call "real-time story telling". This trend is unfolding for many reasons. Economic constraints, technology advances, the evolution of social media and the emergence of the real-time web mean that everyone with a Twitter account can contribute to telling and spreading the story. In this new world, getting 'people on the ground' in Hati is as simple as doing a search for #haiti on Twitter. In this new world, the content that mainstream outlets produce are not the end of the story, they are the seed around which the story grows and unfolds. The job of a journalist, then, is to help plant the seed, ask the questions and curate the massive influx of reactions, media, links and conversation that flows through the real-time web. This kind of thinking will transform the way people consume news and the way news organizations write, edit and present it. We can't wait to help it unfold. While working on this vision, we must also remember that each visitor is also a participant, and each participant has personal interests. We need to empower them to subscribe to the sources, people, topics, themes and story lines that matter to them - irrespective of where the content originates – and to allow them to personalize and customize their experience. This approach is critical if publishers are to turn into powerful news hubs that help their readers find, subscribe and participate in the news that matters to them. I've written more about this on my blog in response to a post written by Marshall Kirkpatrick about niche news and personalization. 
Thanks for choosing Echo to connect your site to the real-time web! Please remember
Developers, Developers, Developers Posted: Feb 04, 2010 by Chris Saad
If the headline of this post makes you giggle with a knowing smile then we want you! We are starting to work more closely with developers to provide the APIs they need to embrace and extend the Echo service. Be sure to join our Echo Developers Community so you can keep up with the latest and learn from other developers like you. Look forward to seeing you there. 
Thanks for choosing Echo to connect your site to the real-time web! Please remember
Initial thoughts on the Synaptic Web Posted: Jan 19, 2010 by Chris Saad
As many of you may know, before the Echo team sat down to design and build Echo, we first set about writing down what we all think the present and the future of the Internet looks like. We did this because we believed that if we are going to design a product, you must first know the kind of world in which the product is going to exist. We called this world view 'Synaptic Web'. We published our thoughts on a wiki so that others could learn from our insights and our customers can understand the framework from which we make decisions about Echo. Since then, due to popular demand, we have continued to give talks about, and write about, the Synaptic Web. We have also encouraged the community to help contribute to the idea so that we can all learn and grow together. The latest such example is a Blog post I guest posted on Louis Gray's blog entitled "Synaptic Web: Real-time is just the beginning". Also, Khris Loux's video from his Defrag Keynote is now posted in the sidebar of the SynapticWeb.org wiki. I encourage you to check them out so you learn about the kind of world we see, and to better understand the vision for Echo. 
Thanks for choosing Echo to connect your site to the real-time web! Please remember
How much are you paying for Free software? Posted: Jan 15, 2010 by Chris Saad
In August of 2008 Khris Loux, our CEO, wrote a post called 'The cost of free widgets' which outlined 3 ways in which 'free' products – particularly products you embed on your site – always have a hidden cost. In many cases the cost may be perfectly reasonable, but it's important that publishers go in with their eyes wide open when it comes to calculating Return on Investment. In the article, Khris outlined three ways that Free widgets may sap value in other ways. They were:
Today, Phil Wainewright, over on ZDNet, has written an excellent piece taking the notion further and relating it to SaaS software of all kinds (Widgets can be considered as Software as a Service). He explains that Free or Freemium models can have costly impacts for businesses by outlining 4 key reasons:
At Echo, we believe that Phil is correct. That's why even our most basic product costs $12. Our business model is clear, our revenues are real, and our intention is to provide a product whose design goals are aligned with those of our customers – not advertisers or any other constituents who might ultimately/indirectly/secretly pay our bills. We believe this is the surest path to a strong partnership that can grow long term and we're proud to have our partners and customers count us as among their fee-for-use vendors. 
Thanks for choosing Echo to connect your site to the real-time web! Please remember
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